It all started in 1919 when the company Burkhardt und Schmidt was founded and began production of cotton sewing threads. In the 50s MADEIRA developed the technology to process viscose embroidery threads. From there, MADEIRA quickly grew into the most well-known manufacturer of machine embroidery and special effect threads.
The MADEIRA Group today operates worldwide, still as a family business in the “Black Forest” and led in the third generation by twin brothers Michael and Ulrich Schmidt.
MADEIRA has to this day retained the philosophy from its early beginnings: the best product quality and excellent service for satisfied customers. Quality assurance at MADEIRA means constantly reviewing the raw materials used, comprehensive laboratory tests before and after dyeing, application-specific tests of the running characteristics of the threads, monitoring the guaranteed washing characteristics, combined with additional single tests according to other DIN and ISO standards.
The result of 90 years of quality tradition is a world leading product range both for large, renowned names in the fashion and sports industries and for lovers of precious needlework.
In 1987 MADEIRA Garne GmbH was founded. It focuses on the discriminating customer via qualified wholesalers and retailers. A new delivery programme with selling units for retail outlets includes not only machine embroidery and sewing threads, but also a range of needlework threads.
These new customers have brought continued success to MADEIRA. The reason for this does not lie solely in the quality of threads. The visions of a management which is young at heart motivate the company’s strong performance and innovative ideas.
Market partners and end consumers therefore appreciate above all our creativity, for MADEIRA freshens up the traditional industry with new packaging techniques and ground-breaking product developments. Examples of this are the blister spiral packaging, which protects precious needlework thread from dirt and dust and developments in the special effect threads.